Design Lead

Poolside Útopia

March 2024 + new features tbd

For almost 2 year the clothing brand
has a website that didn't work properly
and business owner Christina needed
to maintain all orders via Instagram. Nowadays, this option works poorly
in their local market.

For almost 2 year the clothing brand
has a website that didn't work properly and business owner Christina needed
to maintain all orders via Instagram. Nowadays, this option works poorly
in their local market.

We relaunched the brand's website
on the other constructor, so it's easy now to add items into catalog. Also, we've updated all catalog and information, adapted mobile version, SEO texts
and tone of voice of the site.

Now all digital resources of the brand look consistent and customers can make orders online.

We relaunched the brand's website
on the other constructor, so it's easy now
to add items into catalog.
Also, we've updated all catalog and information, adapted mobile version,
SEO texts and tone of voice of the site.

Now all digital resources of the brand look consistent and customers can make orders online.

1

UX overview

2

Tech task

3

Mood board

4

Work on Tilda

5

Users' review

6

Launch!

1

UX overview

Making UX overview of the previous site
+ check up the similar sites on niche.

2

Tech task

Defining all essential features;
Creating tech task with the business owner.

3

mood board

Making of the mood board with various ideas for UI;
Finding out a concept close to business owner's feelings.

4

Work on Tilda

I used Tilda site constructor for this, because this is the best tool
on Russian market today. I chose the most suitable UI blocks which are easy
to handle and made UI kit + guide for the owner.

I used Tilda site constructor for this, because
this is the best tool on Russian market today.
I chose the most suitable UI blocks which are easy
to handle and made UI kit + guide for the owner.